Monday, February 6, 2012

Consumer Behaviour

1. Durex Condom ad:


2. Sangini Jewelry ad:


3. Chloromint Ad:


4. gitanjali Ad:



5. HDFC standard life:



6. Raymond's Ad:
http://www.youtube.com/watch?v=8stLBxydr7U&feature=related


7. Ponds Flawless White Ad:
http://www.youtube.com/watch?v=tul6IPvXI7I&feature=related


8. LIC Jeevan Anand Ad - 1:



9. LIC jeevan Anand Policy Ad - 2:
http://www.youtube.com/watch?NR=1&feature=endscreen&v=ZJwwVIbjAmc


10. Saffola Gold Ad:


11. Red Label Tea Ad:
http://www.youtube.com/watch?v=7N0EUAbgAOg&feature=related


12. Nestle Everyday Ad:
http://www.youtube.com/watch?v=8n5jXlc3H4Y&feature=related


13. Aliva Tasty Crackers Ad:
http://www.youtube.com/watch?v=n4LMz_CZnQ0


14. Airtel Ad:
http://www.youtube.com/watch?v=DS1_-WTLHKA&feature=related


15. ICICI Prudential Ad:

Sunday, February 13, 2011

your life is yours

at every point in life, there will be someone or the other trying to belittle your worth or your existence. no matter who you are, you will have this experience. there are different cliques of people in every society, each one judging you, thereby giving you acceptance into their group or even refuting your existence. these are the times that try us most as people. it proves to us who we are, irrespective of whether the world can see it.

often, your average wise-ass will come up to you in a situation of crisis, offering advice on the grounds that they have experience. psychology tells us that experiences are subjective, and there is a whole school of rationale that will substantiate this claim. common sense alone tells us that we each experience every situation, thought, opinion and behavior separately. and yet we blindly believe strangers apparent wisdom of our situation.

make one thing so clear in the mind that it is etched their for eternity - experience comes with circumstance, not age. definitely not mindlessness. and it is up to each of us to be strong enough to refute any claim made by others on the contrary. i'll cite a very simple example - when i was 16, i was quite naive, i admit. i am an only child to my parents, and therefore, terribly pampered. my school was near home and i got dropped and picked up from everywhere. therefore i did not ever venture out of my comfort zone. when i started Pre-university college, i had friends from all parts of the city.  they spoke of places that i thought were miles away. i come from a different world than the friends i had made.

that fact always kept me from fitting in with them, for, on some level, the were alike and i was the outcast. anyways, the point - one day, one of my friends said to me, " you are such a mamma's girl arn't you? you always do things with her. you are so protected, never ventured out." in gist, this is what i got from her. it hurt me, of course it did. i had prided myself on being independent.

but then, after wallowing for awhile in self-pity, i realised, what is experience? just because they know two places more than me? that they can venture to farther places than me? but then, who is it that they come to when they have problems that need sorting out? who is their walking-talking encyclopedia on food? who is it that sets things right for them? and the only word that came to mind then was 'ME'.

So maybe we dont have exposure in some relations. but each of us is a sea of knowledge regarding something or the other, and that, no one can take from us. we each have our strengths and weaknesses which make us who we are. it is that also which should help us get to where we want to be and forget all that we wish to bury into the dark abyss of the unconscious.

Sunday, February 6, 2011

boy vs. girl

Ever received a forward about the things guys should know about girls? i have. were they cute? definitely. And what about guys being nice and sweet? i haven't ever received a forward giving guys credit for anything. we all know what it is an endless battle between guys and girls as to whose fault it is that a relationship didn't work out. its a continuous ball game. why we have it, god alone knows! come to think of it, i feel we only do it to pass time.

so, anyways. the debate still remains as to who is right and who is wrong, right? i have never heard a guy's views on a break-up or a rough patch. what can i do if they want to maintain the macho image, mysterious and quiet, not saying anything about what happened! i often hear how inattentive guys are, how they are so confused, never expressive, yada, yada, yada... i have said so myself on more than one occasion. but, give them the benefit of the doubt. just because they don't open their mouths and say anything, as infuriating as it maybe, may be for some of their own reasons.

do we ever take time to think that we are demanding too much from them? one day we are falling all over their charm and charisma and the next we complain about those very things that once appeased us. the only thing a girl ever wants is to be loved. sounds so simple, doesn't it? and what about the guy? we are forever trying to change them, when we fall for that exact thing we fall for. why? are they some kind of toy that we can mend as per our whims and fancies? we always hear the girl's side. of course. they are more than happy to divulge the details. but what about what the guys go through? do we pay any heed at all to them? any relationship is as difficult for a guy as it is for a girl. guys have their won demons to fight.

when can we ever end this debate - who is right? the girl or the boy? who is to blame? whose fault is it? have we ever thought of listening out to each other and actually trying to understand each other, keeping our egos aside? that is a question we each need to ask ourselves and incorporate into our lives, for any relationship to be a success, dont you think? or we will all just end up fighting all the time. what a mockery of the whole institution of love!! :(

the safe place

there are some of us who are social, engaging and extroverted while some of us are more reserved. we may seem different to the naked eye, but there is one thing we all have in common - we all look for that one place where we can be ourselves, get lost and have no questions asked, where we find all our questions answered, yet no one talks, and as we get out of that sacred place, we feel a sense of inner peace that no other thing or person can give us.

it is, for me, that place where i can always go, which i can trust to keep all my secrets, confide in - every bit of my life, and build a sense of trust which no person, journal or mind can provide. it is neither in the mind nor is it any physical entity. my safe place has no face, no soul but it's presence i can feel - i cannot see where it is but i am always aware when i am in it.

FIZZZZZZZ...

IT is sort of ingrained into all our heads that "India is a melting pot of cultures" or some other statement running closely along these lines. We, in India supposedly celebrate every festival that there is - day after day of holidays, bucket loads of sweets and savory treats, abundant offerings at the temple and to the various gods and goddesses. or so it is made out to be. in recent years i have seen, that even the festival days seem like any other ordinary day. there is no spark, no fervor of the festival. to the outside eye, no one can tell that we have a festival happening. seems like people no longer want to be bothered with the hassles of celebrating any of the festivals, anymore, which is a shame.

i recently went to singapore, during the diwali holidays and we lived in an area called little india. what a sight it was. the whole place was lit up with lights and decorations. it was so festive and lively. and then it got me thinking. in countries like the united states and the UK, they have all of four proper festivals in the year, which  they like to call the holidays - christmas, thanksgiving, st. patrick's day and the 4th of july, their independence day. but each of these holidays are celebrated with such ardor. these are days that people look forward to, and let loose on. friends and family gathered together, cooking and feasting on scrumptious dishes and fulfilling whatever their respective rituals are, lighting the house, setting the table, going to church, offering prayer, exchanging gifts, spreading joy, etc.

what is the matter with us indians? why arnt we  bothered? what is the big hassle in celebrating a few festivals a year? children wait around the whole year for diwali, dussehra and holi only to be disappointed at the end of it because the grown-ups do not feel like doing anything this year. why? arnt festivals a part of our culture, traditions and customs? if we are pushing the very thing that defines our country, how can we claim to be cultured people, especially since we do not honour our own culture and stand true to it?

my inspiration

Every time that I come online, which seems to be quite rare nowadays, I log into my blog and i think of what i could possibly write about. i perpetually look for some inspiration. i know i am a good writer, but somehow, in the last year or so, i cant seem to get into the flow of things. im creative too, i dont doubt that. but i have always prided myself on being someone who writes from the soul. and i cant seem to find satisfaction with my writing, at all. so i look outside. i have been a strong believer in finding inspiration from the world around me, the world that i am familiar to. it makes a lot more sense to me. of course, to the world, the everyday man is just another drop in the vast sea of life. but to me, their tiny everyday success stories are my greatest inspiration. these are people just like me, a huge part of my life. so i find great satisfaction in their achievements.

whenever i am stuck about something, i turn to think about one of those people who inspire me, and think what they would do. and life seems terribly easy after that. i tell you this because i feel i owe tribute to someone in my life who has been a silent contributor to my success, and it is high time she knew it. but first, i have to tell you my story. it has a point, i promise. (if you will take two minutes to read it, you will know what i mean! :D)

for years, my little cousins have looked up to me, doing what i do, basically following my footsteps. of my cousins, the oldest, the one closest to my age once admitted to me in a letter, years ago, that i am her role model. that she looks up to me for everything and tried time and again to be like me. i felt great joy in having heard that. at least i make a difference in someone's life. it was a small confession at the time, one that i took great pride in. but around the same time i created this blog, my sister created hers as well.

i remember her often telling me that she loves to write, but that i am a better writer than she is and that one day, she hopes to write as well as me. but a few months ago, i read my sister's blog and i was ashamed and amazed at the same time. why? amazed because my sister is a fantastic writer. i had no clue. she writes about such simple things, but they always have such great depth to them. they actually make you think. and she articulates her thoughts so well.

and i felt ashamed because i always prided myself on being a good writer. now, after reading what she writes, i feel totally inadequate. i still do continue to write, but i always have a feeling of being incomplete. it is a nagging feeling. but i am still just trying to overcome it.

i guess what i am trying to say is, the little girl closest to my heart, and who looked up to me stands today as my greatest inspiration. and i feel that the world should get a piece of her mind and her talent. so, for all those of you who read this blog post, please do go and check out her blog: rashmikamath.wordpress.com  :)  

alone

i have all the world around me,
but i have never felt more alone.
my eyes turn to look at thee,
but they shut up fast, tremble and moan.
and then i look the other side,
i see you walk away.
i think of when we were friends,
what do you now have to say?
i dont know when it happened,
for what, how or where,
to even think about it,
bless my soul, i do not dare.
i lived under the assumption,
we were as tight as the rope,
but when i saw you walk away,
into bits and pieces, scrambled up my hope.
a blink of my eyelid,
doth change it all i see.
i cried so much it hurt,
but not a tear i have left in me.
it pains so much, i tell you
but to words i can not put it.
all i can tell you,
a nauseous feeling in my pit.
with all the world around me,
i feel all alone.
tired i am so badly,
i can not even moan!